LEXUS
DRIVING
DISRUPTED
You’re a car company that recognizes the dangers of texting and driving. So, you want to do some good in the world, by bringing attention to a behavior that is the leading cause of automobile accidents.
You have a choice to make:
THE NOISE
Collect all the facts and figures
Get really serious
Make the numbers daunting
Turn the scale of the problem into scare tactics
Then create PSA commercial
THE SIGNAL
Find one surprising fact
Have a little fun with it
Bring it to life for people
Make it personal and memorable
Then create viral content for the TikTok Generation
CAMPAIGN INCLUDED: Documentary/Digital/Content/Social/Experience/Stunt/Earned and Owned/TikTok
AGENCY: Team One