Craig is a strategy-first, creative thinker, writer, and maker, with deep experience leading multidisciplinary teams, in all aspects of creating meaningful, memorable, motivating brand signals. Often those are advertising ideas. And just as often they are not.

He is a champion of big idea creativity in service of big business impact. Has a track record of building, inspiring, and leading teams to unlock their greatest potential. And believes co-conspirator collaboration can make anything possible.

Most recently, he led creative for Cadillac as Executive Vice President, Executive Creative Director at Leo Burnett, Detroit.

And prior to that, he led creative for Lexus and Indian Motorcycles as Executive Creative Director at Team One, Los Angeles.

Now Craig is leading Black Noise. Breaking rules. Writing new ones. And creating the future of a fast-changing industry, bursting with opportunities for those brave enough to do what it takes to exploit an unfair advantage.