CADILLAC
PERSONAL
RENAISSANCE
You’re launching the first EV Escalade IQ—which is nothing short of a Renaissance moment for your brand.
You have a choice to make:
THE NOISE
Make it all about you
Shoot every inch of the vehicle
Add a driving, high-energy soundtrack
And an authoritative VO listing all the features
In other words, yet another car commercial
THE SIGNAL
Celebrate Simu Lui’s personal Renaissance
Open with his origin moment as he left the world of accounting
Close with his Renaissance moment as he steps onto a Hollywood red carpet
Bookend the story with two Renaissance paintings
Then flip the script and make it all about my personal Renaissance
The Commercial
Social Post
TikTok
CAMPAIGN INCLUDED: Television/Film/Documentary/Digital/Content/Social/Earned and Owned/TikTok
AGENCY: Leo Burnett